Blog posts for February 2016

 

Media Release: Pets the best antidote for a lonely heart this Valentine’s Day

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Cat and dog owners at a love advantage on Feb 14th

With Valentine’s Day right around the corner there is some good news for single pet owners across Australia. A recent study1 suggests pets may be the secret to finding love, with the majority of women surveyed more likely to be attracted to someone who owns a pet.

 

The research1 also indicates that women analyse a date’s relationship with their pet to gauge potential parenting and partnering skills. The majority (74%) of women surveyed said they would refuse to date someone who didn’t like pets. The men surveyed did not discriminate as much, but some knew the power of pet ownership with 21% using their dog or cat to attract a potential mate.

 

The good news extends to physical health as well. Research by the Waltham Centre for Pet Nutrition, owned by Mars, shows pet owners reap a number of heart-related health benefits. Published studies show pets can reduce stress levels and blood pressure2 and improve patient survival after a heart attack3.

 

For unsuccessful Romeos, pet owners have been shown to have greater self-esteem and are better able to cope with social rejection compared to non-pet owners4. Pet ownership can also help alleviate feelings of isolation5.

 

Experts believe contact with companion animals, such as cats and dogs, is one possible solution to helping improve overall health, encourage friendship, and yes, even possibly romance.

 

Lisa Maguire, Mars Petcare spokesperson for Pet Positives, said:"There’s no need for single Australians to feel lonely or down this Valentine’s Day. Research into human-animal interaction shows pets can give their owners numerous physical and psychological benefits, which extends into meeting people and potential partners.”

 

“Therefore the first step in curing a lonely heart might be finding the right pet and meeting other pet lovers, some of whom may also be single,” said Lisa Maguire.

 

The WALTHAM Centre for Pet Nutrition, owned by Mars, has been a leading scientific authority on pet nutrition and wellbeing for fifty years.

 

ENDS

 

 

More information and interview requests contact:

 

Ishtar Schneider                                              Sonya Friesen

Palin Communications                                    Palin Communications

02 9412 2255 / 0422 944 023                         02 9412 2255 / 0423 495 392  

ishtar@palin.com.au                                      sonya@palin.com.au

 

Ben Seal

Palin Communications

02 9412 2255 / 0402 386 392

ben@palin.com.au

References

  1. Peter B. Gray, Shelly L. Volsche, Justin R. Garcia & Helen E. Fisher (2015) The Roles of Pet Dogs and Cats in Human Courtship and Dating, Anthrozoös, 28:4, 673-683. (available here)
  2. Levine et al., (2013) Pet ownership and cardiovascular risk: A scientific statement from the American Heart Association. Circulation 127:2353–2363 (available here)
  3. Friedmann et al., (2013) Pet's presence and owner's blood pressures during the daily lives of pet owners with pre- to mild hypertension. Anthrozoos: A Multidisciplinary Journal of The Interactions of People & Animals, Volume 26, Number 4, December 2013, pp. 535-550(16) (available here)
  4. McConnell, AR, Brown, CM, Shoda, TM, Stayton, LE, Martin, CE, 2011, ‘Friends with benefits: on the positive consequences of pet ownership’, Journal of Personality & Social Psychology, vol.101, no.6, pp.1239-1252
  5. J Gerontol A Biol Sci Med Sci(2002) 57 (7): M428-M432. (available here)

 

Notes to Editors:

Mars Petcare Australia

Mars Petcare is the world’s leading pet food and veterinary care business that strives to make A Better World for Pets® every day. Mars Petcare believes that pets make our lives better and that pet ownership brings joy and benefits which should be accessible to everyone. Mars Petcare has a number of leading brands including PEDIGREE®, WHISKAS®, DINE®, ADVANCE®, OPTIMUM®, SCHMACKOS® ROYAL CANIN®, EUKANUBA® IAMS®. Key specialty brands include the WALTHAM Centre for Pet Nutrition®, a leading scientific authority on pet nutrition and wellbeing.  Mars Petcare has more than 37,000 Associates worldwide.

 

Follow Mars Petcare’s Pet Positive campaign on Twitter and Instagram:

www.twitter.com/PetPositives

www.instagram.com/PetPositives

 

The WALTHAM Centre for Pet Nutrition

The WALTHAM Centre for Pet Nutrition is a leading scientific authority in pet nutrition and wellbeing and has been advancing the frontiers of scientific research into the nutrition and health of pets for over 50 years. Located in Leicestershire, England, the renowned state-of-the-art science institute focuses on the nutritional and behavioural needs of pets and their benefits to humans, enabling the development of innovative products which meet these needs in a practical way. In collaboration with the world’s foremost scientific institutes, WALTHAM has pioneered many important breakthroughs in pet understanding and nutrition and leverages this knowledge through Mars Petcare brands to make a better world for pets.

 

 

 

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